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Survey vs. Social: How Does it Stack Up?
Last week, 16 people from Maritz Research attended The Market Research Event in Boca Raton, Florida. There were great networking opportunities among colleagues, vendors, clients and even competitors...
View ArticleSurvey Says
Michael Allenson just launched his first in a series of monthly articles for Survey Magazine. His column “Survey Says” features CEBenchmarks–a new approach to gathering benchmark data for customer...
View ArticleMobile in Mind Design Philosophy
Have you ever tried to take a survey designed for a PC on your mobile phone? Ugh! Were the graphics jumbled? Maybe you were so sick of zooming in to see the text and scrolling up and down and left and...
View ArticleChasing a Score vs. Changing Behaviors
Simply put, action planning is part of the evolution of how American Family Insurance does business when it comes to customer experience. The insurer isn’t just there for their customers during...
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Customer Engagement is a Two-Way Street
Last month when Michael Allenson was asked to write a column for Loyalty360 that addressed voice of the customer and loyalty programs, no doubt the fever pitch that was swelling around his suburban...
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Feedback in the Palm of Your Hand
Many businesses regularly listen to their customers. Good or bad, whatever they are telling you, it’s critical to know what your customers are thinking and in most cases, the sooner the...
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eBay’s Tomorrowland
I regularly find myself without cash, but then who needs it anymore with credit/debit cards accepted almost everywhere. And now eBay, and more specifically its sister company PayPal, want to make it...
View ArticleA Market Researcher’s Wish List to Santa
If you could ask Santa for ANYTHING to make your job better, easier, help you help your clients, etc… what would it be and why? Our analysts, subject matter experts, research managers, marketing...
View ArticleMaritz Research Game Day Survey-The Results Are In
Fortunately for many of the people who took the Maritz Research Game Day Survey, it’s a good thing you didn’t have money riding on these predictions. Our programmers and survey designers put together a...
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Who Really Has the Power? Marketers, Consumers or… ?
The rain pounded on the roof of the conference center and thunder boomed in the background to create a rather ominous setting as presenters offered their predictions on the state of digital media...
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CX Therapy with Dr. Ed
When it comes to facing challenges in our industry, we all feel the same pain. How do we make data meaningful? How do we engage customers? Let’s admit it, at times it’s even difficult to get people...
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